Performance Marketing Executive

Company: WeframeTech
Experience: 2+ Years
Role: Performance Marketing Executive
Work Mode: Full-Time

About the Role

WeframeTech is looking for a Performance Marketing Executive with 2+ years of hands-on experience in managing and optimizing Meta (Facebook/Instagram) Ads and Google Ads.

This is an execution-focused role, primarily responsible for generating high-quality leads through paid advertising. The ideal candidate should be comfortable independently setting up campaigns, monitoring performance, optimizing budgets, testing strategies, and improving lead quality.

Key Responsibilities

• Plan, execute, manage, and optimize Meta/Facebook Ads campaigns.

• Set up, manage, and optimize Google Ads campaigns, primarily focused on lead generation.

• Develop and execute paid advertising strategies to generate high-quality leads.

• Manage campaign budgets, audiences, keywords, bidding, ad copies, creatives, and targeting.

• Monitor key metrics including CPL, CTR, CPC, conversion rate, lead quality, and ROAS.

• Continuously optimize campaigns to improve lead volume, quality, and cost efficiency.

• Conduct A/B testing across audiences, creatives, ad copies, landing pages, and campaign structures.

• Identify underperforming campaigns and take corrective action quickly.

• Work with the creative/content team to develop performance-driven ad creatives and messaging.

• Track and analyze campaign data and prepare regular performance reports.

• Coordinate with the sales/business development team to understand lead quality and improve campaign targeting.

• Stay updated with changes and best practices across Meta Ads and Google Ads platforms.

Must-Have Skills

• 2+ years of hands-on experience in performance marketing.

• Strong practical experience running Facebook/Instagram Ads.

• Strong practical experience running Google Ads.

• Proven experience in lead generation campaigns.

• Strong understanding of campaign optimization, audience targeting, bidding, conversion tracking, and analytics.

• Ability to independently manage campaigns from setup → execution → optimization → reporting.

• Strong analytical and problem-solving skills.

• Comfortable working with campaign data and making decisions based on performance.

Good to Have

• Agency experience managing paid advertising campaigns for multiple clients.

• Experience working with B2B lead generation.

• Experience with landing-page optimization and conversion funnels.

• Familiarity with Google Analytics, Google Tag Manager, Meta Pixel, and conversion tracking.

• Experience working with CRM systems and lead-quality tracking.

Who We're Looking For

We are looking for someone who is execution-oriented and results-driven, rather than someone focused only on strategy or theory.

You should be someone who can take ownership of paid campaigns, identify what is working and what isn't, and make the necessary changes to consistently improve lead generation performance.

If you have hands-on experience managing Meta and Google Ads and can demonstrate successful lead-generation campaigns, we'd love to hear from you.

Requirements

1. 2+ years of hands-on experience in performance marketing.
2. Proven experience managing Meta/Facebook Ads campaigns.
3. Proven experience managing Google Ads campaigns.
4. Strong experience in lead generation campaigns.
5. Ability to independently set up, launch, monitor, and optimize paid campaigns.
6. Strong understanding of CPL, CPC, CTR, conversion rate, ROAS, and lead quality.
7. Experience with audience targeting, keyword research, bidding strategies, retargeting, and campaign optimization.
8. Strong analytical skills with the ability to make decisions based on campaign data.
9. Experience with conversion tracking, Meta Pixel, Google Analytics, and/or Google Tag Manager is preferred.
10. Agency experience is a strong advantage, especially experience handling multiple clients or campaigns simultaneously.

 

1. Opportunity to work on real-world performance marketing campaigns.
2. Hands-on exposure to both Meta Ads and Google Ads.
3. Opportunity to work extensively on lead generation and conversion-focused campaigns.
4. Work with a team focused on measurable business results.
5. Opportunity to manage campaigns and take end-to-end ownership of execution.
6. Exposure to different industries, audiences, and marketing funnels.
7. Opportunity to develop strong skills in paid advertising, analytics, and campaign optimization.
8. Growth opportunities based on performance and ownership.
9. Collaborative and fast-paced work environment.
10. Opportunity to build a strong career in performance marketing and digital advertising.