SEO & Content Copywriter

What this role actually is

This is not a task-ticking content role. You will own the written voice across client accounts from search strategy to final copy ensuring every word earns its place.

This role exists to own the content and SEO output for a portfolio of clients, not to wait for briefs, chase approvals, or execute instructions line by line.

You will work alongside channel specialists and report into a senior strategist, but your words, your strategy, and your publishing cadence are yours to manage. If you need constant direction to produce good work, this role will not suit you.

What you will own

• SEO Strategy and Keyword Ownership
• Build and manage keyword strategies aligned to client business goals
• Conduct ongoing research, gap analysis, and competitor content audits
• Identify what is not ranking and fix it — proactively, not when flagged

You will be given initial direction but are expected to evolve the strategy independently over time.

• Copywriting and Content Production
• Write high-quality long-form content, high intent blogs,listicle , comparison pages  
• Adapt tone and style per brand without sacrificing clarity or conversion
• Ensure every piece is optimised for both search intent and human readers

Content should not require heavy editing before it goes out. Quality is your responsibility.

• Content Calendar and Publishing
• Own the content pipeline across accounts planning, briefing, and delivery
• Maintain publishing consistency without needing reminders
• Coordinate with design and technical SEO for seamless execution
• Performance and Iteration
• Track rankings, traffic, and engagement to measure content effectiveness
• Use data to prioritise what to write, update, or cut
• Drive continuous improvement through insight, not guesswork

You are responsible for progress, not just output.

• Client Communication on Content
• Translate content decisions into clear reasoning for clients
• Push back on off-strategy requests with evidence and alternatives
• Keep content aligned to the broader account strategy

Authority

• You are expected to:
• Make content and SEO decisions independently within your accounts
• Reject briefs that are off-strategy — internally or from clients
• Push back on keyword or topic requests that won't perform
• Major strategic shifts get aligned with the senior strategist/ CMO. Everything else is yours.

KPIs

• Organic traffic growth
• Keyword rankings moved
• On-time content delivery
• Content-driven conversions

What we are looking for

• 1–5+ years in SEO and content
• Agency or multi-client background
• Strong on-page and technical SEO knowledge
• Proven conversion copywriting experience
• Comfortable with analytics and rank tracking tools
• High ownership, low drama

What will work here

• Self-directed and proactive
• Data-informed decisions
• Writes well without heavy editing
• Can manage up to 3 to 5 clients at once

What will not work here

• Someone who needs a brief for every piece
• Someone who confuses publishing volume with results
• Someone who avoids difficult feedback conversations
• Someone who cannot prioritise without being told
• Someone who can’t think in first principles 
• Someone who don’t understand intent , buyer journey right insights 

Working Style

• Fast-paced, client-facing environment
• High accountability, minimal hand-holding
• Strong bias toward action and quality
• Feedback is direct and constructive

Skillset over Education

A degree is not a requirement. We hire based on what you can produce and how you think. Portfolios, case studies, and demonstrated results matter far more than credentials. If you have built something that ranks and converts, show us.

Before applying, read this:

Our philosophy is simple:

Content without conversions is just noise.

If you can’t come up with or write content, or build SEO and AI search content systems that help businesses get found, trusted, and ultimately chosen by the right buyers, then don’t apply.

We don’t hire mediocrity. Only apply if you understand buyer-mode keywords, search intent, and different stages of the funnel. 80% of your work will involve creating high buyer mode intent-based articles , comparison pages, alternative pages, and more.

Company Description

WeframeTech is a globally recognized leader in headless commerce development, specializing in scalable and custom solutions using technologies such as Medusa JS, Commercetools, and Shopify Plus. With a presence across the USA, Canada, Australia, UAE, UK, and India, we partner with renowned platforms like Directus and Medusa JS to deliver cutting-edge, high-performance eCommerce experiences. Our expertise spans front-end and back-end technologies, headless CMSs, and eCommerce platforms, catering to businesses seeking robust solutions for their unique needs. As one of only four agencies to hold Directus Bronze Partner status, we are committed to driving innovation and exceptional results. Learn more about our work at weframetech.com

Compensation:

• Depending on your skills, ₹30,000 to ₹50,000 per month.
• Includes ₹5 lakh of insurance.
• Fully remote.
• Our team size is 40+, and we plan to scale it to 100 by this year.

• Strong understanding of SEO fundamentals including search intent, keyword strategy, and on-page optimisation is mandatory
• Ability to write high-quality, conversion-focused content (blogs, landing pages, comparison pages, listicles)
• Genuine interest in content strategy, organic growth, and how users search and make decisions
• Comfortable owning end-to-end content workflows — from research and ideation to publishing
• Ability to adapt tone, voice, and messaging based on brand and target audience
• Strong keyword research and competitor analysis skills
• Ability to identify ranking gaps and proactively suggest content opportunities
• Consistency in executing content calendars and meeting publishing deadlines
• Ability to analyse performance (traffic, rankings, conversions) and iterate based on data
• Comfortable working with SEO tools (e.g., Google Search Console, Ahrefs, SEMrush, GA4)
• Strong attention to detail in writing, formatting, and on-page SEO elements
• Ability to align content with different stages of the buyer journey (TOFU, MOFU, BOFU)
• Willingness to learn, accept feedback, and continuously improve content quality
• Self-driven mindset with high ownership of content outcomes, not just output
• Ability to communicate content strategy and push back on low-impact ideas with reasoning
• Understanding of conversion-driven content (not just traffic-focused writing)
• Freshers with strong writing skills and SEO knowledge are encouraged to apply

• Hands-on experience working on real client SEO and content projects across industries
• Direct learning from experienced SEO strategists and content leaders
• Exposure to proven keyword research, content frameworks, and ranking strategies
• Practical training in writing high-converting, search-intent-driven content
• Performance-based incentives tied to traffic growth, rankings, and conversions
• Opportunities to work on high-impact, buyer-intent content (comparison pages, alternatives, BOFU content)
• Clear growth path into SEO strategy, content leadership, and account ownership roles
• Remote work flexibility (India-based candidates preferred)
• Structured working hours aligned with a high-performance, output-driven culture
• Strong foundation building in SEO, content strategy, and conversion-focused writing
• Opportunity to own content pipelines and see direct business impact from your work